Campaign I - Kerala Calling
The campaign “Kerala Calling” is envisioned to target international as well as domestic tourists by showcasing Kerala as a unique destination in India which offers everything - from cultural art forms to natural surroundings.
Campaign II - Kerala Thrillers
The campaign “Kerala Thrillers” will be promoting adventure tourism. The TA are college students and working professionals.
Campaign III - Kerala Pilgrimage
The campaign “Kerala Pilgrimage” will be promoting Kerala as a pilgrimage destination. The TA are domestic tourists.
Campaign IV - Kerala Quickies
The campaign “Kerala Quickies” will be promoting weekend tourism by showcasing the weekend destinations. The TA are DISK/young IT professionals in Bangalore, Chennai, Mysore, Mangalore and Coimbatore.
Campaign V - Kerala Soul
The campaign "Kerala Soul" brings out the unique features of Kerala – it’s custom, people and life, in general. The campaign is targeted at international tourists.
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