Wednesday, June 9, 2010

Thursday, June 3, 2010

Birla Kerala Vaidyashala





Arya Bhangy





Kerala Transport Development Finance Corporation





Malabar Cements

Campaign I

The campaign questions the end user of the justification in using inferior products.









Campaign II

The campaign showcases the benefits brought in by Malabar Cements to the common man.









Campaign III

The campaign speaks of the unique selling points of Malabar Cements.







KLF Nirmal Cooking Oil

Campaign I (Taste)

The campaign promotes the taste factor in general and is targeted at women who are the primary decision maker.








Campaign I (Health)







Wednesday, June 2, 2010

KLF Nirmal Cosmetic Oil

Launch Campaign

Teaser ad


Launch day ad




Follow up campaigns

Campaign I





Campaign II






Other value added products

KLF Nirmal Naturals (Value added product for both skin and hair)




KLF Nirmal Herbal (Enriched coconut oil for hair care)





KLF Nirmal Spa (Another value added product)




Kerala Tourism

Campaign I - Kerala Calling

The campaign “Kerala Calling” is envisioned to target international as well as domestic tourists by showcasing Kerala as a unique destination in India which offers everything - from cultural art forms to natural surroundings.








Campaign II - Kerala Thrillers

The campaign “Kerala Thrillers” will be promoting adventure tourism. The TA are college students and working professionals.




Campaign III - Kerala Pilgrimage
The campaign “Kerala Pilgrimage” will be promoting Kerala as a pilgrimage destination. The TA are domestic tourists.





Campaign IV - Kerala Quickies

The campaign “Kerala Quickies” will be promoting weekend tourism by showcasing the weekend destinations. The TA are DISK/young IT professionals in Bangalore, Chennai, Mysore, Mangalore and Coimbatore.




Campaign V - Kerala Soul
The campaign "Kerala Soul" brings out the unique features of Kerala – it’s custom, people and life, in general. The campaign is targeted at international tourists.